All websites in the UK that operate as a business must include a range of key information to be legally compliant. Failure to comply with the law can result in fines and bad publicity. Below we look in detail at website legal requirements:
What Information and Where?
Under a range of legislation *, information relating to the identity of the business must be displayed on the website.
The provision of information is the key focus of the legislation that sets out what a website needs to be legally compliant.
- Company name and number or other business identity
- Registered office address and place of registration (e.g. “England and Wales”)
- Contact details, including an email address
- Details of how to contact the business by non electronic means
- The VAT number of the business, if applicable
- Details of any trade body or regulator registration
The Data Protection Act (GDPR and the 2018 Act) and the eCommerce Regulations require that you explain certain information to visitors to your website.
A website must confirm whether it actively collects personal data relating to visitors to the website. If it does, then it needs to set out a range of further information.
- the identity of the business
- what personal information the business collects
- what the business does with the personal information
The requirement is to take reasonable steps to notify the visitor.
Consequences of not Complying
If you fail to comply with the information disclosure requirements covered above, then you might incur a fine. The Information Commissioner’s Office and local Trading Standards offices can each bring legal action against the business running the website.
People using the website can also bring a claim if they can show loss as a result of your failure to comply with the legislation.
Sales to Consumers
In this article we have looked at information that you must make available to all visitors to your website.
If you run an e-commerce website and you sell to consumers, then you also need to consider some additional points. You can cover these points in your terms of business. They are:
- giving the consumer written confirmation of their order
- comply with the cancellation/cooling off period requirements
- the need to set out the technical steps required to complete the transaction
- the technical means for a customer to correct any mistake in an order before completing their purchase and
- whether the contract will be permanently filed and whether it can be accessed by the customer
If you do not have a set of terms of business for consumers to agree to when making purchases, then (a) you are breaking the law and (b) you run the risk of consumers cancelling orders many months after the purchase!
Also you are legally very exposed. You must provide your terms before they buy and at least cover:
- details of the goods or services offered
- delivery arrangements and charges
- the supplier’s details and
- the consumer’s cancellation rights
If you need terms of business, then you can get a set in our website contracts section.
Finally, consider your business emails, as there are legal requirements that relate to these too. Whilst not a website legal compliance issue, do bear in mind that the business information disclosure requirements relating to the website must also be included in your business’s emails.
Generally you would add the information in the email footer. (You can also get an email disclaimer here.)
Website Legal Requirements Evolve
As a business owner with a website, a key point to bear in mind is that website legal requirements change frequently. Whenever technology advances, the law plays catch up.
As you will see in the footnote below, the government started rolling out new laws relevant to websites back in 1998 and as recent as last year was rolling out yet more legislation.
This is a fast moving area, so do keep yourself and your website updated! One way to do this is to sign up to our newsletter to receive legal updates when they take place. So see the sign-up box at the bottom of this page if you are interested.
Keep all of the above in mind and stay web legal!
We have set out below the different pieces of UK legislation that cover website legal requirements in the UK: