Basingstoke is a characterful large town in Hampshire in the south of England sitting at the source of the River Loddon. Interestingly, the town has the nickname ‘Doughnut City’ thanks to the high number of roundabouts a driver here needs to navigate.
Being found 30 miles northeast of Southampton, Basingstoke is a classic market town which can be found in the Domesday Book. However, it was rapidly then expanded in the 1960s to accommodate London overspill – it is this development which to a large extent, characterises it today.
Basingstoke is on the modern economic map of Britain as it’s been home to the UK headquarters of a range of businesses including Sun Life Financial, Sony, Motorola, GAME and ST Ericsson.